TrinityFix by Jeff Butler

Speaker Marketing: How to Promote Yourself and Book More Speaking Engagements

Speaker marketing is the process of promoting yourself and your speaking services to potential clients. This can include creating a website, developing a social media presence, networking with other speakers, and submitting your bio and speaking topics to speaker bureaus.
Share our content and follow us for more...

What is Speaker Marketing?

Speaker marketing is the process of promoting yourself and your speaking services to potential clients. This can include creating a website, developing a social media presence, networking with other speakers, and submitting your bio and speaking topics to speaker bureaus.

Why is Speaker Marketing Important?

In today’s competitive marketplace, it is more important than ever for speakers to market themselves effectively. If you want to book more speaking engagements, you need to make sure that potential clients know who you are and what you have to offer.

How to Market Yourself as a Speaker

There are a number of things you can do to market yourself as a speaker. Here are a few tips:

  • Create a website that showcases your bio, speaking topics, and photos.
  • Develop a social media presence that includes a blog, Twitter account, and LinkedIn profile.
  • Network with other speakers and industry professionals.
  • Submit your bio and speaking topics to speaker bureaus.
  • Write articles or blog posts about your speaking topics.
  • Create videos of yourself speaking.
  • Offer free or low-cost speaking engagements to build your portfolio.

Tips for Effective Speaker Marketing

Here are a few tips for effective speaker marketing:

  • Be clear about your message and who you are speaking to.
  • Target your marketing efforts to the right audience.
  • Use keywords throughout your marketing materials.
  • Promote your speaking services consistently.
  • Track your results and make adjustments as needed.

The Importance of Networking

Networking is one of the most important aspects of speaker marketing. When you network with other speakers and industry professionals, you can learn about potential speaking opportunities, get referrals, and build relationships that can lead to more bookings.

The Importance of Following Up

Once you have reached out to potential clients, it is important to follow up with them. This could involve sending them a thank-you note, checking in to see if they have any questions, or reminding them of your availability.

The Importance of Being Persistent

It takes time and effort to become a successful speaker. Don’t get discouraged if you don’t get booked for speaking engagements right away. Just keep marketing yourself, networking, and following up, and eventually you will start to see results.

By following these tips, you can effectively market yourself as a speaker and book more speaking engagements.

Leave a Comment

Your email address will not be published. Required fields are marked *